learn digital markting
6 months
(3 hours/day)
44 students/ class
₹ 45,000
(Books are included)
course syallabus
Introduction
Digital Marketing refers to the use of online platforms and technologies to
promote products, services, or brands. This course provides an in-depth
understanding of the digital marketing landscape, including key areas such as
SEO (Search Engine Optimization), SEM (Search Engine Marketing), content
marketing, social media marketing, email marketing, and digital advertising.
With businesses increasingly shifting focus to online channels, digital
marketing skills are in high demand across industries. This course offers
practical, hands-on learning through real-world case studies, allowing
participants to develop skills in creating and executing successful digital
campaigns. It covers the strategies needed to drive online traffic, increase
engagement, and convert leads into customers. By the end of this course,
participants will be equipped to run integrated marketing campaigns using
a mix of digital channels to achieve business objectives.
Objectives
After this course student will be able to:
- Understand the fundamentals of digital marketing and its various channels.
- Learn how to create effective content marketing strategies.
- Master SEO techniques to improve organic search rankings.
- Understand SEM and PPC advertising on platforms like Google Ads.
- Learn how to leverage social media platforms for brand promotion.
- Gain expertise in email marketing and automation.
- Analyze digital marketing campaigns using tools like Google Analytics.
- Understand the role of conversion optimization in digital marketing.
- Learn to develop and manage digital marketing budgets.
- Stay updated with emerging trends and technologies in digital marketing.
Certification
Upon successful completion of the course, participants will receive a Digital Marketing Certification. This certification validates your skills and can enhance career prospects, particularly for roles in digital marketing, advertising, and content creation.
Who can apply for this course?
- Marketing professionals looking to expand their digital skills.
- Business owners wanting to promote their brand online.
- Entrepreneurs planning to launch online businesses.
- Graduates seeking careers in digital marketing or e-commerce.
- Content creators who want to grow their online presence.
- Anyone interested in learning about online marketing strategies and tools.
Training Methodology
- Instructor-Led Sessions: Live classes and demonstrations on digital marketing tactics.
- Hands-On Projects: Create real digital marketing campaigns.
- Tool Training: Learn how to use Google Analytics, Google Ads, and social media platforms.
- Case Studies: Learn from real-world examples of successful digital campaigns.
- Assessments: Regular quizzes and assignments to track progress.
- Capstone Project: Plan and execute a comprehensive digital marketing campaign.
- Industry Insights: Access to webinars, guest lectures, and expert advice.
